Originally posted on the PhotoBiz Growth Hub
Your website is one of the best tools to get customers to notice your work and engage with you. Therefore your marketing efforts should drive people to your site. And your website should be prepared to help you learn more about your customers.
There are many tools and resources included with your Zibster website to make it easier to advertise promotions and collect information to help you craft better marketing campaigns. One of these features is tags. This feature is one of the most overlooked and powerful tools within the Zibster platform. It not only helps drive search on your site, but it also can help with organizing and creating customer lists.
In this blog post, we’ll go over three powerful ways you can use tags on your website to help you make better marketing decisions and improve the user experience for your customers and sales leads.
Tags for search
You can use tags to help create a directory for your website by enabling search on your site. Each product, service, and blog can be tagged to improve the searchable content on your site. The tagging feature is really useful if you have a traditional online storefront and are selling products or services. Perhaps you’re selling landscape art and abstract art, by tagging each product or service that you sell with these keywords, your site’s internal search will be able to display appropriate results, even if the words landscape or abstract isn’t in the title of the product, service, or blog post.
What's nice about this feature is that you can literally add as many tags as you like to products, services, blogs, and forms. These tags also create auto-SEO keywords for search engines to pick up. Of course, you can still modify and add your own unique SEO data to each page of your site to continue making it easier for people using search engines to find your site.
Tags for organization
One of the tools included in Zibster’s platform is a customer relationship management (CRM) tool. It is built into our platform and ready for you to upload existing contact lists, as well as store information when people contact you through a form, comment on a blog, or make a purchase on your site. The CRM is integrated with all of the tools within our platform. It can help you keep track of and market to customers and sales leads.
You can customize how contacts are organized with tags as a result of the actions they take on your site. For instance, if you publish a blog post about wine tasting, you can add a wine tasting tag to it. If someone comments on the blog post their contact record will include the wine tasting tag. Then you can pull a list of everyone with the wine tasting tag and send follow-up communications all about specific wine events.
You can add tags to forms in much the same way so that anyone who completes a form earns a tag. Plus, anyone who makes a purchase on your site automatically earns a customer tag in your CRM, this counts for blog comments as well.
Tags are a great feature to help you organize your customer lists. In addition to setting up tags to automatically be added based on the actions people take on your site, you can manually review contacts and add tags. We think you will agree that tags can be really helpful to organize your customers and keep track of their interests, needs, and purchase history.
Tags for marketing
By organizing contacts with tags, you can use tags to help figure out what marketing campaigns to send to which clients. Not every customer who interacts with your website and brand will be interested in each service or product you offer.
For example, you may not want to send a sushi campaign to a customer who likes tacos, or a wedding planning event offer campaign to an older couple who has been married for a while. It is important to target and segment your marketing communications based on what you know about your customers and sales leads. Tags can help with this. Using tags to organize your marketing segmentation is a fast way to ensure customers are receiving the right messages.
Using tags in your Zibsteraccount is really easy and effective. By adding tags to your website you are turning your site into a sales funnel. Get the most out of your Zibster account and start using tags today.
Need help getting started with tags? Check out these articles and blog posts.
Still, need help? Give our support team a call at 844.353.3412 and we’ll be happy to help!
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