We’ve arrived at the end of the year, and that means a big rush to get in those last sales before the New Year. Here are some tips to get you selling.

1. Offer end-of-year discounts/incentives. It’s the holiday season, so you’ve probably already offered Black Friday and Cyber Monday discounts, but what about a deal for the New Year? It can give you one last sales push to end the year (or the start of the next one). Your Zibster tools including custom landing pages and pop-ups can come in handy to promote last-minute deals, discounts, and gift cards.

2. Think about the future. Gift cards are a great way to go, not just for your customers, but for their friends and family. People can purchase a digital gift card to give during the holidays, and then make their purchase whenever they’re ready.

3. Reach out to customers you haven’t spoken with in a while. You never know when a customer might be ready to replace or repurchase your goods or services. Send an email letting them know about your services and that they were on your mind. Maybe it’s time for a new housewarming gift or office decoration. Taking a few minutes to reach out can remind them to buy from you again, instead of exploring the competition.

4. Inform customers early of any price increases in the New Year. Encourage them to “buy now and save,” before the price goes up.

5. Set yourself up for success in the New Year. You don’t need to wait until the calendar changes to get a jump on next year. Start selling for next year. Remind your customers that your goods or services are in high demand, so if they want more, now’s the time to secure them.

6. Send out thank you cards. Don’t let the end of the year go by without thanking your customers and vendors. A small note makes people feel good about working with you and can go a long way for earning repeat business.

7. Take care of yourself. It’s probably been a very busy season for your business. A break can help refresh you. Whether that's now before the end-of-year rush, or later, it's important to plan breaks in addition to big sales pushes.