Make it clear on your website, on social media, and in the local community that everyone’s invited to shop with you on Small Business Saturday. Also, give consumers an idea why they should visit your business or use your service.

Use Small Business Saturday hashtags on Twitter — #shopsmall and #dinesmall are popular ones — to stir up conversation about your event, engage customers, and make your tweets easier to find.

Update your social media with #ShopSmall profile pictures, cover photos and, social posts also double-check that your business’ information is accurate and up-to-date on your website and social media accounts. 

•          Plan unique events for your small business such as raffles and freebees.
•          Create your own posters, event flyers, and offer signage and save-the-date materials for your physical location. (There are many free downloadable options available).
•          Support other local businesses by partnering up with each other for the big day.
•          Update your display – have fun and get creative with promoting Small Business Saturday.
•          Create holiday gift bundles for your customers to conveniently holiday shop for their loved ones. Think: “for him / for her / for your pet.”