Changing your blogging platform often comes with a lot of questions. How do I do it? What happens to my SEO? What happens with my content?
There’s an easy way to make the switch that also allows you to streamline your content by looking at your current blog’s performance. By following these steps, you can breathe new life into your blog and change platforms simply.
1. Check Analytics to See What’s Bringing You Visitors
Quality content is the best thing you can have on your blog when it comes to getting people engaged (hello potential customers!) and increasing your website performance with search engines.
Take a quick look at Google Analytics to see which of your blog articles are have gotten visits in last 60-90 days. If you have posts that aren’t getting read, you can let those posts go or refresh the content on them and use them over again.
Either way, you can easily decide what is worth keeping around based on the data that Google shows you.
2. Bringing Over Your Content
Our blog editor makes it easy for you to bring over old posts.
You can easily copy/paste in your text from your existing posts. The image uploader makes it a breeze to get your images in place and display your work in whatever way you want with the different layouts.
Just like with your PhotoBiz website, the content you use on your blog goes directly through your control panel so that it’s optimized to use with all designs and is mobile responsive.
3. Metadata and Tags
The blog builder uses our “Hands-Free” SEO tool that automatically populates your metadata based on your content and then allows you to go in and customize it to whatever you want.
You can also organize your posts with the tagging feature so that you control over how your posts are displayed.
4. Publishing Your Articles
The blog builder allows you to recreate your posts, keep the same dates, and uses the hands-free SEO tools to make everything search engine friendly. This means that your posts will remain consistent with the time stamps you had previously.
You can also schedule future blog posts to publish automatically. After you’ve got your articles created, be sure to publish your sitemap so that it’s ready to be sent over to Google’s crawler.
5. Submitting Your New Blog to Google
Now that you’ve got your posts out there, you can tell Google where it can find your stuff. Google Analytics and Google Webmaster Tools does this for you and it’s completely free.
5 easy steps and you’ve brought over your blog posts into your new site. Everything is under one roof, freshened up, and submitted out to Google.
Our experts are available to help you with any of these steps, we also offer the SEO GO service for clients who want us to setup Google Analytics and Google Search Console for them.
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