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SEO Writing Prompts for Small Businesses

Wednesday, June 04, 2025 | By: Zibster SEO team

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Whether you run a yoga studio in Austin or a landscaping business in Atlanta, a beautiful website alone won’t get you noticed online. To climb Google’s rankings and reach the right customers, your site needs SEO-optimized content — strategic text that tells search engines (and people!) who you are, what you offer, and where you’re located.

But writing all that content? That’s the hard part.
That’s where Zibster AI comes in.

With Zibster’s built-in AI writing tools and smart SEO prompts, crafting effective website copy is easier than ever — even if you’re not a writer.

Jump to:

What is a Writing Prompt?
How to create effective prompts for SEO
Prompt Formula for SEO
How to create prompts for SEO organized by page type


What Is a Writing Prompt?

A writing prompt is a simple sentence or instruction that guides AI to generate helpful, targeted content. Think of it like a conversation starter for your website — you give the AI a clear direction, and it writes you a ready-to-use paragraph or page.

For example:

Prompt: “Write an SEO-friendly intro for a personal trainer in Nashville using keywords like ‘Nashville personal training’ and ‘custom fitness plans.’”

AI Output:
“Ready to feel stronger and healthier? As a Nashville personal trainer, I create custom fitness plans tailored to your goals, schedule, and lifestyle…”

In just one step, you’ve got content that’s customer-friendly and built to rank in search.


How to Create an Effective Prompt (Especially for SEO)

To get the best results with Zibster AI, include these key ingredients in your prompt:

1. Your Business Type or Service

Be clear about what you do — whether it’s home cleaning, fitness coaching, salon services, or photography.
Example: “Write an intro for a dog groomer…”

2. Your Location

Including your city or region makes your content more visible in local searches.
Example: “…for a dog grooming service in Charlotte, NC…”

3. The Type of Content You Need

Let the AI know where this content will go — homepage, service page, blog post, FAQ, etc.
Example: “Write a homepage headline…”

4. Keywords You Want to Rank For

Use 1–3 phrases you think customers might Google to find you.
Example: “...using keywords like ‘Charlotte pet grooming’ and ‘mobile dog groomer.’”

5. Optional: Your Brand’s Voice

If you have a tone in mind — professional, friendly, bold, fun — include that too.
Example: “…in a cheerful, approachable voice.”


Prompt Formula for SEO Success

Here’s a fill-in-the-blank formula you can use:

  • “Write [type of content] for a [business type] in [City], using keywords like [list keywords], in a [tone] voice.”

Example:

  • “Write a service page for a massage therapist in Austin, using keywords like ‘deep tissue massage Austin’ and ‘relaxation massage near me,’ in a calm and professional tone.”

This gives the AI everything it needs to deliver polished, search-friendly content that feels like you.


How to Create Prompts for SEO (By Page Type & Industry)

Below are prompt examples for different website pages and small business types. Just customize for your own business and plug them into Zibster AI!

HOMEPAGE PROMPTS

Your homepage sets the tone and helps customers (and Google) understand your business fast.

Fitness Trainer:

  • “Write a welcoming homepage intro for a personal trainer in [City] using keywords like ‘[City] personal training’ and ‘custom fitness plans.’”

Salon Owner:

  • “Create a homepage section for a hair salon in [City], using keywords like ‘haircuts and color in [City]’ and ‘professional hairstylists.’”

Home Cleaning Services:

  • “Write a homepage paragraph for a residential cleaning service in [City], using keywords like ‘home cleaning near me’ and ‘[City] house cleaning.’”

ABOUT PAGE PROMPTS

Helps build trust and improve local SEO.

Example:

  • “Write an About Us page for a [service type] business in [City], using keywords like ‘experienced [service] provider’ and ‘[City] [industry] expert.’”

SERVICE PAGE PROMPTS

Each main service deserves its own page filled with useful, keyword-rich copy.

Massage Therapist:

  • “Describe massage services in [City] with keywords like ‘therapeutic massage’ and ‘relaxation massage near me.’”

Landscaper:

  • “Write a service page for landscaping in [City], targeting keywords like ‘[City] lawn care,’ ‘outdoor design,’ and ‘yard maintenance services.’”

Photographer:

  • “Create a service description for wedding photography in [City], using keywords like ‘[City] wedding photographer’ and ‘elopement packages.’”

FAQ PAGES

Google loves FAQ pages because they answer common questions and are packed with relevant phrases.

Example:

  • “Write SEO-friendly FAQs for a [business type] in [City] about pricing, turnaround times, and what to expect.”

CONTACT PAGE

Small details matter. Include location and service-related keywords to boost SEO.

Example:

  • “Write an SEO-optimized contact page for a [business type] in [City], using keywords like ‘book a consultation in [City]’ and ‘contact [City] [service provider].’”

IMAGE ALT TEXT PROMPTS

Helps with accessibility and rankings.

Examples:

  • “Write ALT text for a hair coloring session at a salon in [City].”

  • “ALT text for a dog grooming service before and after photo in [City].”“ALT text for a deep stretch yoga class in a studio in [City].”

✨ Pro Tip: Customize for Local SEO

Replace “[City]” with your actual town, nearby neighborhoods, or metro area (e.g., “West Asheville dog walker” or “Chicago Loop hair salon”) to reach customers in your real service zones.


Need Help?

If you’re unsure what to write or which keywords to use, try Zibster AI’s prompt templates — or reach out to our support team. We’re here to help you get the content you need to grow your business.

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