[This article has been updated for 2019, originally published August 21th, 2015.]
Keeping your blog up-to-date is a great way to bring in new business and keep current customers coming back. But if you're scratching your head about what to publish, it's the answer may be right in front of your nose!
Don't be intimidated at the thought of pulling together a blog post. It's your blog... so you can decide what to publish! Your posts can be long or short, and they will always be based on what you and your business can offer your customers. If you're "speaking you customer's language", you'll keep them enthusiastic about your updates and eager to hear more from you.
Here are a few ideas on what your market might want to hear from you:
1. Special Deals
Running a sale? Ramping up for Black Friday and Cyber Monday?
Posting all of the details of your special deal can be unwelcome in Facebook and other social networks. Instead, send your email and social media followers to your blog to get the full scoop on your offer. By the way, every Zibster Online Store comes with the ability to create promo codes and virtual gift cards. Combined with a Zibster Blog you have everything you need to create and promote your special deals.
2. New Product and Service Announcements
When you launch a new offer, product, or service, let the world know about it with a dedicated blog post!
Often the additional products and services you add to your business get lost in the navigation of your site. How will a current client know that you have something new that he’s interested in? A blog post is perfect for highlighting important updates to your products and services.
3. Behind the Scenes
You can build a relationship with customers by revealing the process and people behind what goes into your work. What’s special about how you approach your craft? What’s different about how your product is made? The day to day of running your business may be mundane to you, but it is often fascinating for your buyers!
4. How to Use Your Product
Is your customer using your products to the fullest? Your blog can help educate and inform your clients so they can get the most from what you offer.
Answer Client Frequently asked questions.
Show your jewelry customers which colors match with your accessories.
Remind your home buyers which documents to keep handy when tax time comes around.
The more value a buyer gets from your product, the more likely she is to purchase again and tell her friends. Your blog should be where she learns helpful tips on how to maximize their value from what you offer.
5. Customer Spotlight
Don’t rely on third-party sites to carry all of your reviews. Show potential customers how happy your current customers are with a “Customer Spotlight” blog post. And if you serve businesses they will be especially grateful for being featured. A testimonial post on your blog also serves as a referral to their company.
Blogs are a terrific companion to your website. They are perfect for that "inside look" at how your business runs and what inspires your work. Being relatable to your audience and genuine in your content helps build rapport with customers and keep them invested in your business.