Sometimes the smallest updates can make sharing your website a whole lot easier.
PhotoBiz now includes a new Share a Page option in the Website Builder, giving you a faster way to promote individual pages from your website without having to switch between different tools.
If you have ever used the sharing options available for a Zibster blog post, the new page-sharing experience will feel familiar. The difference is that now you can use that same type of workflow with the pages you build for your website.
That can be especially useful when you create pages designed to encourage bookings, highlight an offer, or guide visitors to an important next step.
Extend Your Reach Beyond Blog Posts
Your website pages are often some of your most valuable marketing assets.
You might create a page for:
- Limited-time promotions
- Products or services
- Events
- Workshops
- New packages
- Special offers
- Lead-generation landing pages
- Booking campaigns
Once that page is ready, the next step is getting it in front of the right audience.
The new Share a Page option helps close the gap between building a page and promoting it.
Instead of copying the URL, leaving the Website Builder, opening another part of your account, and starting your promotion from scratch, you can begin sharing directly from the page you are already working on.
Where to Find the Share Option
In the Website Builder, open the Pages section and select the page you want to promote.
In the upper-right area of the page editor, you will see a Share option alongside the controls you already use for things like SEO and Page Settings.
Select Share to open the sharing tools for that page.
This works much like the sharing options available for blog posts, so if you have used those tools before, there is very little new to learn.
Turn a Page Into an Email Marketing Campaign
This is where Share a Page can become especially useful.
You can also use the sharing workflow to begin creating an Email Marketing campaign around the page.
That makes it easier to go from:
Build the page → Share the page → Promote the offer
without having to piece the campaign together across multiple areas of your account.
Once the page is ready, you can use the Share option to start promoting it to your email marketing audience.
The same idea works for a new service, product launch, limited-time promotion, workshop, event, or almost anything else you create a dedicated page for.Â
Create a QR Code for Your Page
The sharing tools also include a QR code generator, giving you another easy way to connect people directly to a specific page on your website.
This can be especially useful when you are promoting your business offline.
You could add a QR code to:
- Printed flyers
- Business cards
- Store or office signage
- Event displays
- Menus or service guides
- Product packaging
- Handouts
- Promotional postcards
For example, a small business could create a landing page for a seasonal promotion, generate a QR code for that page, and place it on a flyer, countertop display, or event sign.
Customers can scan the code with their phone and go directly to the page where they can learn more, view the offer, make a purchase, book a service, or get in touch.
Build Once, Promote Everywhere
Landing pages work best when they have a clear purpose.
You create one page around one offer, service, product, or event, then use your marketing to drive people directly to it.
The new Share a Page feature makes that process more direct.
You might create a landing page for a seasonal promotion, generate a QR code for printed materials, and build an email campaign to help get the word out.
Or you could use it to promote a new service, class, product, consultation, event, or limited-time offer.
The page becomes the destination, while your email marketing, direct sharing, and QR code help bring people there.
A Small Update That Can Save You Steps
Share a Page is a subtle addition to the Website Builder, but it can make a real difference in how quickly you move from creating something to promoting it.
Instead of treating your website and your marketing as separate tasks, Zibster makes it easier to connect the two.
Create your landing page.
Set up your offer.
Then, when you are ready to promote it, use the new Share option to email the page, create an Email Marketing campaign, or generate a QR code for offline promotion.
It is one more way to make promoting your next product, service, event, or campaign a little easier.
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