In today's digital age, having a visually appealing and user-friendly website is crucial for all businesses to showcase their products or services and attract potential customers. Zibster is a powerful all-in-one website platform designed specifically for small businesses, offering a wide range of features and customization options. In this article, we will explore five essential tips that small business owners should focus on to create an attractive website that will captivate current and potential customers.
Stunning visual design
First impressions matter, and your website's visual design sets the tone for your brand. With Zibster, you have access to numerous customizable website templates, allowing you to create a website that reflects your unique style and showcase your offerings.
Choose a clean and intuitive design that places the focus on your products or services. And, opt for a consistent color palette that compliments your brand's identity.
You can design your website once and easily view how it looks on different devices using the control panel preview tools. You can also change the look of your website with a few clicks. As you add pages to your website, you can choose from predesigned page layouts or start from scratch and build your own page(s). In no time, you'll be quickly making updates, which will keep you agile for your customers.
Learn more about design with these helpful links:
Getting Started With Zibster Guide
How to Design a Great Homepage
Global Settings vs. Block Settings — When to Modify Your Settings
What is a Website Template? A Breakdown of How Website Templates Work
Showcase your products or services
Your products or services should be the heart and soul of your website. Zibster provides elegant and customizable layouts that allow you to showcase your offerings in a visually appealing manner. You can tell the story of your products and services with words and also show them off visually with images.
Pro Tips:
- Showcase your best, most popular products or services.
- Review and update the images and descriptions on your website at least once a year to keep it fresh.
- Include written descriptions of your products and services. This is great for SEO.
Building your online store? Check out this resource:
User-friendly navigation
A well-structured and easy-to-navigate website is essential for providing an engaging user experience. Zibster's Website Builder allows you to create simple navigation options. In addition to standard navigation menu options, you can create a drop-down menu for grouping similar pages, choose to hide pages from the main navigation, and create a footer with intuitive navigation.
It's important to create a clear and logical menu structure. So, keep your menu items simple and avoid overwhelming visitors with too many options. Incorporate breadcrumbs (links back up a level in your navigation menu), include a search bar, and offer secondary navigation menus to make it easy for visitors to find specific information.
Need some more in-depth tips on site navigation? Check out these resources:
Best Practices for Your Website's Navigation
What Should Go in a Website Footer?
Engaging about page
Your website's About page is an opportunity to connect with your audience on a personal level and establish a strong brand identity. It's your chance to tell your story, share your passion for your business, and what sets it apart from others in the field. Use this page to humanize your brand and build trust with your customers. Incorporate high-quality images that represent your brand's personality and showcase your workspace, team, or behind-the-scenes shots to add a personal touch.
Zibster makes it easy to customize your About page, so take advantage of this page type and make a lasting impression.
Working on your About page? Check out this article:
What Pages to Focus on First When Building a Website
Contact and ordering information
Converting leads into customers is the ultimate goal of your website, so make it easy for potential customers to get in touch with you by prominently displaying your contact information on every page, including your business phone number and social media links.
It's also a great idea to include a contact page with a form for visitors to send you a message. Zibster offers built-in contact forms, making it convenient for visitors to inquire about your products or services directly from your website.
Beyond sharing your contact information, you can use your website to receive orders or bookings using Zibster's integrated features. You can sell products and services on your website, prepare proposals, send invoices, and more. Making it easy for your customers to place an order or book a service can streamline your sales process.
Learn more about creating contact and ordering pages:
5 Pages You Should Add to Your Website
Zibster Scheduler Guide
Creating an attractive and user-friendly small business website is crucial for establishing a strong online presence and attracting potential customers. By following these five tips, you can effectively showcase your products or services and provide an engaging experience. Remember to regularly update your website with fresh content and stay true to your brand.
With Zibster, you have a powerful all-in-one website platform at your disposal to create a stunning website that will leave a lasting impression on your visitors.
Need help creating your website? Contact our support team by phone or live chat. We'll be happy to help.
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